Search engine optimization or SEO is the most crucial part of any marketing strategy.
It’s the first step in building authority and credibility with your audience. And it’s the key to attracting an impressive number of organic, free visitors to your website.
If you’re not sure how to get started, we’ve compiled a list of the best SEO books that will help you understand this powerful marketing tactic.
SEO for Dummies
No one would argue that no one knows how to SEO better than the author of the SEO for Dummies series.
Over the years, the author developed an instinct for working with customers, and he found that people could teach him just as much as he could teach them. If you’re looking for the most comprehensive book about SEO, SEO for Dummies is the go-to guide.
The Art of SEO
The next book on the list is The Art of SEO. This SEO guide covers everything you need to know about keyword research, anchor text, the importance of on-page optimization, quality content, site speed, link building, and more.
And if you have the time to read through it, you’ll learn about the latest SEO trends and tricks to help you break into the top 500 websites in the world. This book has a lot of recommendations that will help you get started on your SEO career.
The Beginner’s SEO Guide
Written by SEO expert, The Beginner’s SEO Guide provides essential information for developing a focused SEO strategy. This book will teach you the principles and rules of good SEO. You’ll learn how to rank well in search results for competitive keywords and show your visitors relevant content on your website. It also gives you a few tricks to up your search engine ranking in no time.
It is the best, easiest and cheapest way to become a competent SEO expert today. This book has over 140 pages of practical advice and a valid, simple-to-understand format. You’ll learn everything about the SEO aspects of website structure, navigation, user experience, and conversion.
The Automated Free Traffic Blueprint
The Automated Free Traffic Blueprint written by Preben Sangvik in Responspartner AS is a relatively new book that was released as an ebook. It is about a technique that all people can follow when they do SEO for their site. It takes into consideration what kind of site the reader has, and then helps the person to use verticals, on-site SEO and off-site SEO to rank higher in Google for phrases that attract buyers for the services and / or products.
SEO that Works
Finding the very best in search engine optimization is hard work. You have to dig deep into the details, learn the technical jargon and sharpen your analytical skills. But that’s what SEO is all about.
Even though this book is nearly ten years old, it’s still one of the most important books out there when it comes to SEO. It reveals the secrets to ranking the first page of Google for every keyword. Many people fail to see that Google is not the only game in town. That’s why many people overlook this little book.
Every marketer needs to learn the importance of writing. With 500+ real-world examples, this guide will help you discover what works and what doesn’t when you’re trying to persuade your audience. Along with some of the best copywriting tactics, the book also introduces effective email marketing conversion rates.
Unlike many other books on the list, it doesn’t focus too much on general web usability issues. Instead, it aims to answer the primary question: what makes your product different from your competitors’?
Of course, no book is perfect, and I understand you might be skeptical about self-help books’ effectiveness. But remember that you shouldn’t let other people’s biases stop you from self-evaluating and improving. There’s an adage that says, “people buy people.” But who you buy may be significantly more important than whether they’re a good or bad person.